As a designer myself, this is interesting to share…
1. When NASA began launching astronauts into space, they found out that the astronauts’ pens wouldn’t work at zero gravity (ink wouldn’t flow down to the writing surface). It took them one decade and $12 million to solve this problem. They developed a pen that worked at zero gravity, upside down, underwater, on practically any surface including crystal, and at temperatures ranging from below freezing to over 300 degrees C.
And what did the Russians do? The Russians used a pencil.
2. One of the most memorable case studies on Japanese management
techniques was the case of the empty soap box, which occurred in one of Japan’s biggest cosmetics companies. The company received a complaint that a consumer had bought a soap box that was empty. Immediately the authorities isolated the problem to the assembly line, which transported all the packaged boxes of soap to the delivery department. For some reason, one soap box went through the assembly line empty. Management asked its engineers to solve the problem. Post-haste, the engineers worked hard to devise an X-ray machine with high-resolution monitors manned by two people to watch all the soap boxes that passed through the line, to make sure they were not empty. No doubt, they worked hard and they worked fast but they spent whoopee amount of time and money to do so.
But when a rank-and-file employee in a small company was posed with the same problem, he did not get into the complications of X-rays, etc but instead came out with another solution. He bought a strong industrial electric fan and pointed it at the assembly line. He switched the fan on, and as each soap box passed the fan, it simply blew the empty boxes out of the line.
3. A 50 feet long trailer having 48″ wheels got stuck while entering a midtown tunnel in New York because it was approximately 2.5 feet taller than the height of the tunnel. The fire department and the state department of transportation spent the whole day searching for a solution, to no avail.
Then a child, aged about 9 years, asked his father, “Why can’t they take out the air from the tyre tubes? The height will automatically come down.”
Moral:
Always look for simple solutions.
And learn to focus on solutions, not on problems.
If you look at what you do not have in life, you don’t have anything.
If you look at what you have in life, you have everything. ![]()


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October 23rd, 2008 at 4:18 pm
I think story #3 would be more realistic if the trailer were 2.5 inches taller than the height of the tunnel. At 2.5 ft taller, it would not be possible to lower the trailer enough by removing air from the tires
December 6th, 2008 at 4:16 pm
#3 possible because the diameter of a standard trailer wheel rim is close to 50cm- thats about the height difference you will get when the tyres are flated.
December 25th, 2008 at 7:59 pm
It doesn’t matter what the height diference is because the part of the of the trailer that is crushed or sheared off that is stuck inside the tunnel is now exactly the height of the inside of the tunnel. Therefore, you only need to remove enough air from the tires to lower the trailer an inch or two to release the trailer.
April 18th, 2010 at 12:10 pm
Quality is rarely an accident; it is generally the consequence of superior objective, determined work, wise direction and practiced execution; it provides the wise choice of many solutions.